Preparing for digital switchover

As part of S4C's preparations for digital switchover, Huw Rossiter devised the integrated marketing and communications strategy for Cyw, the channel's new service for pre-school children.

The launch was extensively covered in the Welsh and UK-wide media, including items on BBC Wales, BBC Radio 4's Today programme, BBC Radio 5 Live, newspapers and websites. The campaign was nominated in the best cross-media category in the Promax UK marketing awards 2008.

He also led Communications support for the re-branding of S4C as well as for the channel's 25th anniversary activity and its coverage of the Rugby World Cup 2007.

Additionally, Huw oversaw the introduction of S4/Clic, the channel's web-viewing service. He was also responsible for the Communications plan to promote S4C over the switchover period in Wales in 2009/10.

Publicity campaigns

BBC Choice

At the BBC, Huw managed press and publicity for the BBC's response to devolution in Wales and also launched BBC Wales' first digital television channel.

He ran publicity campaigns for a wide range of programmes, from BBC Children in Need to Cardiff Singer of the World, from Songs of Praise to Crimewatch UK.

He also helped to promote the BBC's coverage of major national and international events such as the Olympic Games, General Elections and Royal weddings.

Promoting public service television

At Ofcom, Huw managed media communications for its first review of Public Service Broadcasting (PSB), its first Broadcasting Code and its consultation into food advertising to children.

Ofcom building

He also project managed Ofcom's London launch event, attended by journalists, industry leaders and other stakeholders.

As the ITC's Head of Public Affairs, Huw contributed to lobbying initiatives in Westminster in anticipation of the Communications Act 2003 - helping to position the ITC at the heart of the debate about the future of PSB.

This included the strategic press placement of essays from the ITC's influential Culture & Communications and Television & Beyond studies.

Culture and Communications


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Television and beyond


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